Book Burning for Spite?

Here's hoping this is the dumbest thing I read all day: A Missouri book seller declares that "it's just kind of a knee-jerk reaction . . . [and] a good excuse for fun" to burn the books he can't sell.

Wait, it gets worse: According to one witness at the bonfire, "not reading a book is as good as burning it."

Either I miss the point of the "protest" completely, or it misses me. Either way, I can't get comfortable with the rationale. Read it here.